During the 18th Century, King Charles III, the Spanish ruler who controlled Mexico at the time, was so concerned that the popularity of Tequila would dramatically impact the sales of Spanish wine and liqueurs that he actually banned the production of Tequila… making it illegal. However, the desire of the native people to satisfy their thirst for Tequila could not be overpowered. During this period of prohibition, the native population secretly baked the agave plants used to produce Tequila underground. This feverish and unrelenting desire to taste the raw natural flavors of agave survives today in Agave Underground.

National TV Ad