Irvine, California – February 13, 2013
Agave Underground, an exclusive tequila company based in Orange County, California, announced today that Steele Platt, Founder of Yard House Restaurants, and former Regional Manger with Remy Cointreau, USA, Fran Vivenzio, has joined the Agave Underground Tequila team.
With his extensive knowledge and background in the restaurant and alcohol industry, Steele Platt, Founder of Yard House Restaurants, will join the Board of Directors to provide guidance, valuable input, and new strategies for the company.
Fran Vivenzio, former Regional Manager with Remy Cointreau, USA, has over 30 years of brand building experience and wholesaler management in the alcohol beverage industry. Fran will help develop wholesaler partnerships and lead Agave Underground’s national sales efforts to expand the brand.
“What a great start to 2013!” stated Mike Ivey, President of Agave Underground Tequila. “Fran’s robust plan for the company will prove to grow and develop the Agave Underground brand on a national level. And, with Steele Platt joining our Board of Directors, we are confident, with his extensive entrepreneurial background and tenacious attitude, he will help us accomplish and achieve new visions for the brand and company. Management has an aggressive plan in place to create brand awareness throughout the year. We have an outstanding product and are anxious to execute the plan with the new members on our team,” concluded Ivey.
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